In my last post I mentioned that we are currently using GA Analytics for one of our projects. So far I have to say, it is one sweet tool. It is easy to implement, has a very intuitive, easy to use interface and all the key metrics are there.
Some of my fellow analytics bloggers seems to believe that making such a great tool available free of charge is Google's bid to monopolize the Web Analytics Tool market place (ala Microsoft and Internet Explorer). I believe nothing could be farther from the truth. In fact, I am sure Google loves any kind of Web Analytics Tool, from Omniture to Webtrends, from Clicktracks even to Microsoft's Gatineau. That is because any Web Analytics tool, used well, will tell you that Search is the most effective driver of high quality traffic. And search, after all, is where Google is raking in the money.
Now, how to let EVERYBODY know that? You can tell them, again and again (and again). Some may believe you, other will think it's just a sales pitch. So how about giving them the tools, to find out themselves and improve their whole online marketing process along the way? And giving them these tools for FREE?? This is what Google Analytics is all about.
But here is the problem: Now everyone has a great free tool on their hands. But do marketers in China don't know how to use it effectively? The answer is in China is certainly no! And there is noone around in China to tell them! (especially in Chinese) You will find a couple of Chinese Blog telling you how to use Google Analytics. But there is noone telling you how to do comprehensive web analytics. The kind that gives you actionable business insights. That is what Google (Baidu) need an Analytics Evangelist for. Any takers for the job?
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