CTR and CPC Benchmarks for China

Thanks Kaiser for pointing out this article at the China Web 2.0 Review with a summary of the China section of the new JPMorgan “Nothing but Net” report from Morgan’s Internet analyst Imran Khan and his team.
Apart from the interesting market size predictions (past data curtesy od CNNIC) the most interesting info for me was the average CTR and CPC numbers supplied for the China market (curiously called Price per click). I have been looking for industry benchmarks for ages, and this could fill this gap. (Insert exclamations of happiness, for frenzy forward to friends here) But looking at these numbers, they seem to make little sense. Click-trough-rates I have seen globally (incl. China) are usually less than 1% (not >20%) and CPC in China varies between USD 0.02 to USD 1. RMB 0.40 seems out of this world. I checked with CNNIC and they claim innocence. Can anybody with a hotline to JPMorgan clarify?