When new members join our team I give them a set of free resources to build up their web analytics skills. The list is ever expanding, so feel free to add your perspective in the comments section. I hope this is helpful to you.
Ranked in no particular order
- Avinash Kaushiks Blog “Occams Razor” is a great source of insight and inspiration for anyone in the industry. With its pratical advice, from strategic to operational, this blog ranks as my number one web analytics web destination.
- WAA Yahoo Group: The Web Analytics Association runs a great Yahoo group that provides the best Q&A platform available. Questions are answered by an enthusiastic and helpful community of practice. I often found the feedback cycle in the group faster than getting in touch with internal experts or vendor support.
- Vendor manuals: RTFM (Read the F*#$king manual) goes a common saying in tech support. The same is true for any Web Analytics tool you use. Understanding how key metrics are measured in your tool and what each metric means is critical to making informed decisions (no there is no standard)
- Vendor trainings & white papers: Most analytics vendors provide a strong library of trainings and white papers for their clients. Use them. New users are often presented with the user interface and the instruction “give it a try”. Starting with a vendor’s online training, followed up with your own best practice training is certainly a better way.
- Stephane Hamel's blog Immeria.net provides specific advice for Omniture users that I often find invaluable. Identify the key practitioners for your tools online and offline. Read their blogs, books etc. and….
- Get involved in the community. Comment on blogs, ask & answer questions on the Yahoo Group, participate in your local Web Analytics Wednesday. We are just starting out our own event in Beijing. Join the dialog and grow with us.
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